Durga Puja in Kolkata is not merely a religious festival. It is a grand celebration, an exultation of spirit. The city doesn’t sleep and its people, decked up in finery, enjoy the revelry to the hilt. It’s five days of celebration with themed pandals and traditional Pujos, food, friendship and creativity. This part of the country seems illuminated from the sky as the city is bathed in lights. It’s a way of life for the locals.
Before you complete your ‘Pujo’ shopping, you must make a checklist so that you don’t miss out on anything. This Durga Puja, one of the foremost jewellers, Avama Jewellers by Abhishek Kajaria, proudly announced the launch of their Durga Pujo Collection, ‘Gayatri’. With the festive season around the corner, it’s that time of the year when women love to flaunt their most innovative traditional ensembles and jewellery that reflect their innate ethnicity. 
When it comes to jewellery, Indians love to be in trend, but, at the same time, love to be traditionally dressed for festivals too. Creating a perfect balance between contemporary and traditional, ‘Gayatri’ is the perfect amalgamation of both the worlds. As Navaratna jewellery has finally found its way in the modern girl’s jewellery dictionary and steadily, in her jewellery box, the grand festivities of Navratri and Durga Pujo give the perfect occasion to surrender to your traditional sartorial instincts and flaunt glittering embellished ethnics in multiple vibrant shades.
Gayatri from Avama Jewellers by Abhishek Kajaria focuses on reinventing the look of nine gems for the contemporary woman. From choker necklaces to beautiful bangles and exquisite earrings, the collection has it all to complete your look. Each jewellery piece in this collection is a masterpiece with the promise of authenticity reflective of the brand’s intrinsic philosophy and great heritage of trust. Every piece of the collection is crafted in 22K gold. The designs are a mélange of ornate and sculpted pieces in gold, diamonds and precious gems like Ruby, pearl, red coral, emeralds, yellow sapphire, diamond, blue sapphire, hessonite and cat’s eye.
