A rendition of Rabindranath Tagore’s Ekla Cholo Re is an initiative by SVF Brands powered by Tata Structura, where, through this unique content piece sung by Anupam Roy, the never-back-down and unbreakable spirit of para-athletes are celebrated.
These para-athletes have succeeded in overcoming obstacles with their consistent efforts and have moved forward with their dreams, making India shine in front of the entire world. The music video is streaming now on the YouTube channel of SVF.
This is the first time National Award-winning music director, singer, lyricist Anupam Roy has to lend his voice for a Rabindrasangeet and it couldn’t have been a better piece to start with!
The launch date has consciously been chosen by SVF & Tata Structura teams, as it marks the death anniversary of celebrated writer, poet, music composer, playwright, painter Rabindranath Tagore (commonly known as “Baishe Srabon” in the Bengal region).
There is a strange pull towards the tune of Ekla Cholo Re; in other words, Tagore has instilled upon us an indomitable spirit of bravery, through this song. SVF Brands and Tata Structura have joined hands for a mission – to reiterate the faith of being an individual and the need to move forward, overcoming every obstacle that one might meet in the pathway towards their goal(s).
The Ekla Cholo Re music video stars Indian para-athletes Ujjwal Ghosh, Saheb Hossein, Rubia Chatterjee, Ajibur Rahman Molla, Sufiya Molla and players from the Football Association for the Blind of Bengal (FABB). 
Talking about this project Anupam Roy shares, “This song is an anthem of self-belief! We have grown up listening to this tune since our childhood days. I am happy to venture into Rabindrasangeet through such a powerful song. This is a potent gesture from SVF Brands and Tata Structura who are constantly ingraining the spirit of inner strength and I am excited to be associated with this piece.”
On the other hand Arindam Biswas, Head – SVF Brands said, “This is a triumphant collaboration between SVF Brands and Tata Structura, where not only is this Tata Structura’s first song collaboration but also, a memorable combination of artistes, sportspeople and team involved to churn out the right content. We want to consciously spread the idea of self-reliance”.
Chiming this tune and hustling through life, the video showcases strength and determination to fight such unprecedented ti
