Bollywood superstar Shah Rukh Khan, known for his larger-than-life persona both on and off the screen, took to social media on Tuesday to unveil a mysterious new product from his son Aryan Khan’s luxury brand, D’YAVOL. In a short yet captivating 17-second promotional video, the iconic actor delivers a cryptic monologue, teasing a product named “After Dark.”
“When the sun goes down and the moon is up, some will sleep but we will be up and about. After Dark,” Shah Rukh says in the teaser, donning a black t-shirt, paired with cargo pants and a cap—showcasing his signature suave yet casual style. He ends the video with an intriguing promise: “See you soon, after dark.”
The promo has left fans buzzing with anticipation, as they speculate about what this latest addition to Aryan’s luxury brand might entail. The video’s dramatic tone and Shah Rukh’s charismatic delivery have added to the excitement surrounding D’YAVOL’s new release. In the caption accompanying the teaser, Shah Rukh further amped up curiosity by simply writing, “See you soon, after dark.”
See you soon, after dark.#DYAVOLAfterDark pic.twitter.com/sRr7B7qCND
— Shah Rukh Khan (@iamsrk) October 1, 2024
A Father’s Support for His Son’s Ambitions
This isn’t the first time Shah Rukh has stepped into the spotlight to support Aryan’s entrepreneurial endeavors. Earlier in 2023, Shah Rukh and his daughter Suhana Khan collaborated with Aryan to launch D’YAVOL’s “Triple Threat X-2” apparel line. The collection, featuring a mix of streetwear staples like hoodies, t-shirts, crop tops, and denim jackets, garnered widespread acclaim. It further solidified the Khan family’s growing influence in the fashion and lifestyle sector.
As D’YAVOL continues to expand its presence in the luxury market, Aryan has been steering the brand toward a distinct identity, with high-end offerings that resonate with his generation’s sense of style and aesthetic. The Khan family’s collective appeal is driving much of the brand’s success, with Shah Rukh lending his star power and Suhana, an emerging talent herself, adding a fresh perspective.
Shah Rukh Khan’s 2023 Successes
While Aryan makes strides in the business world, Shah Rukh Khan continues to dominate the silver screen. In 2023, Shah Rukh made his long-awaited return to the big screen with two blockbuster films—Pathaan, directed by Siddharth Anand, and Jawan, an action-packed entertainer helmed by Atlee. Both films were resounding successes, with Jawan particularly standing out for Shah Rukh’s intense performance, earning him the coveted Best Actor award at the IIFA Awards 2024.
At IIFA, Shah Rukh made a grand return as the event’s host, alongside fellow actor Vicky Kaushal. Their on-stage chemistry was a hit with audiences, and several clips of the two went viral on social media, further fueling the buzz around Bollywood’s King Khan.
What’s Next for Shah Rukh?
As Shah Rukh continues to rule hearts worldwide, his fans eagerly await his next projects. In 2023, he was last seen in Rajkumar Hirani’s Dunki, a film that drew critical and commercial praise for its storytelling. However, fans are most excited about his confirmed role in Sujoy Ghosh’s upcoming film King, where he will reportedly be sharing screen space with his daughter Suhana for the first time. The prospect of seeing the father-daughter duo on the big screen has already generated immense interest.
As Shah Rukh continues to shine both professionally and personally, his unwavering support for Aryan’s ventures underscores the close-knit nature of the Khan family. With “After Dark” on the horizon, the anticipation for what Aryan and Shah Rukh have in store next is at an all-time high.