On Tuesday, French cosmetics giant L’Oréal Paris unveiled Indian actress Alia Bhatt as its new global ambassador. The announcement was accompanied by a bold advertisement that challenges conventional perceptions of women.
The brand’s Instagram post celebrated Alia’s appointment with the message, “Empowered, Inspired, Unstoppable.” L’Oréal Paris praised Alia for her alignment with their mission of empowering women and recognizing their unique value. The campaign highlights Alia in a dusty pink suit and a white t-shirt emblazoned with the slogan, “I’m worth it.”
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In the advertisement, Alia boldly addresses societal stereotypes, stating, “I can speak up and be heard; look good and embrace my ever-changing body because that’s the true measure of my self-worth. My choice is my worth. I am Alia Bhatt, and I am worth it, and so are you.” This message challenges restrictive standards often imposed on women in a male-dominated world.
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Alia shared her enthusiasm about the partnership, saying, “Joining the L’Oréal Paris family is truly thrilling. I have always been passionate about skincare and admire L’Oréal Paris for its innovation and commitment to excellence. The brand’s dedication to celebrating women’s empowerment deeply resonates with me. I am eager to work together to positively influence the beauty industry and promote inclusivity for all women.”
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Alia’s endorsement follows a history of Bollywood stars like Sonam Kapoor, Deepika Padukone, and Katrina Kaif, who have represented L’Oréal Paris in the past.
On the professional front, Bhatt is gearing up for the release of Jigra on October 11, a thriller directed by Vasan Bala. She is also set to star in Alpha, the first female-led film in the YRF Spy Universe, alongside Sharvari Wagh. Additionally, Bhatt launched her children’s book, The Adventures of Ed-a-Mamma: Ed Finds A Home, and her sustainable kids’ clothing line, Ed-a-Mamma. Her Hollywood debut came last August with the Netflix action thriller Heart of Stone.
With these accomplishments, Alia Bhatt continues to make waves both in Bollywood and on the global stage, embodying the values of empowerment and self-worth championed by her latest collaboration with L’Oréal Paris.
