FDCI X Lakmé Fashion Week has announced the winner of ‘NEXA presents The Spotlight’ – a program that makes its debut this season.
Priyanka Ella Lorena Lama of label P.E.L.L.A. emerged as the winner after a highly competitive selection process that required each participating designer to present the collection, idea, and concept of their fashion film through a virtual presentation to the jury.
The winning designer was awarded a gratification amount of five lakhs to shoot and create a fashion film which will be showcased at FDCI X Lakmé Fashion Week that takes place from 16-21 March 2021.
The participants were judged by an esteemed panel comprising Rahul Mishra – Fashion Designer; Ashiesh Shah – Architect & Interior Designer and Priyanka Kapadia – Fashion Director, Vogue India along with Shashank Srivastava – Executive Director, Marketing and Sales Maruti Suzuki India Limited and Jaspreet Chandok – Head, Lifestyle Businesses, RISE Worldwide
The winner was chosen from among six other talented designers – Abhishek Sharma for his label Abhishek Sharma; Akshat Bansal for his label Bloni; Kritika Tula for her label Doodlage; Kunal Anil Tanna for his label Kunal Anil Tanna; Shweta Gupta for her label SWGT and Yadvi Agarwal for her label Yavi. Each of the designers were given the task to interpret the theme ‘Utopia: A Designers Journey’ in line with NEXA’s ‘create, inspire’ ethos in their submissions.
P.E.L.L.A.’s winning presentation called THE HIVE takes inspiration from the understanding of life in slow motion. This was translated by her during the design process through zero waste pattern making and construction, weaving together indigenous handwoven textiles from silks to the finest Pashminas and stinging nettle weaves in hues of eggshell, beige, and creams. It also incorporates silk painting by hand and thread as it evokes the unpredictable nature of time.
