ZEE5, India’s largest home-grown video streaming platform and Multilingual Storyteller for millions of entertainment seekers, today, announced its new brand campaign – ‘Dekhtey Reh Jaogey’ to offer its annual premium subscription @ ₹499/*- (previously at ₹999/year) giving fans one more reason to ‘Binge-watch’ their favorite web series/movie from India’s biggest library of Original content.
ZEE5 brings aboard popular cine-darling Sara Ali Khan and OTT’s favorite boy Amol Parashar as brand ambassadors for the campaign and aims to unite Indians through their shared love for real, relevant, and resonant stories.
The ‘Dekhtey Reh Jaogey’ campaign is targeted towards younger audiences aged between 18-34 to increase the share of mind, strengthening ZEE5’s position as India’s OTT platform of choice.
With this new subscription package, viewers will have an influx of unlimited entertainment that is both captivating and binge-worthy, including a rich library spanning 12+ Indian languages featuring Web series, movies (Original and theatricals), TVF shows, Live TV, Alt Balaji shows, Ad-free Catch-up TV, Zindagi TV shows, kids’ content, and much more.
An elated, Manish Kalra, Chief Business Officer, ZEE5 India said, “We’re a customer-obsessed brand and we keep pushing the boundaries of what’s possible in a bid to keep delivering an unmatched experience to our users. With the OTT upswing, today, millions of viewers are Binge-Watching content across smaller towns and cities, many of which are underserved in terms of content options and infrastructural set-up. With the ‘Dekhtey Reh Jaogey’ campaign, we want to make quality entertainment accessible to consumers, in the language of their choice, at the tap of a button, without price being a deterrent. Think of it as ‘Entertainment Inclusion’, our single biggest goal going forward.”
“ZEE5 is our very own homegrown OTT platform. With ‘Dekhtey Reh Jaogey’, the aim is to entertain everyone, especially during these difficult times. Additionally, for me, Kedarnath and Simmba are my firsts and therefore extra special both of are on ZEE5! I’m excited with my association with ZEE5″, shares Sara Ali Khan.
On the other hand Amol Parashar added, “I chose this campaign because of the messaging we are giving out to people to stay home and be entertained without any interruption during this pandemic. ZEE5, our homegrown OTT platform has consistently presented intriguing and amazing content across genres. I started my journey with TVF and recently, the two content creators have joined hands, which shows the trust everyone has in this platform”.
