L’Atelier 1664, the lifestyle platform inspired by 1664 Blanc, has announced a creative association with celebrated Indian design house Abraham & Thakore. The partnership brings together the refined sensibilities of modern French lifestyle with the quiet sophistication of contemporary Indian design.
Conceived as a meeting point for creativity and culture, the collaboration will see L’Atelier 1664 and Abraham & Thakore curate a series of experiences spanning fashion, design, and cultural expression. The initiative celebrates craftsmanship and modern interpretations of style, creating a dialogue between Parisian elegance and Indian design thinking.
Rooted in the philosophy of 1664 Blanc — “Good Taste with a Twist” — L’Atelier 1664 functions as a cultural platform that connects tastemakers across fashion, design, and gastronomy. Through immersive experiences, it aims to celebrate individuality, creativity, and refined living while spotlighting contemporary creative voices.
Renowned for their signature blend of Indian craftsmanship and modern design, Abraham & Thakore have shaped a distinctive design language over the past three decades. The label is celebrated for its quiet sophistication, architectural silhouettes, and an intelligent play on textiles. Speaking about the collaboration, Abraham & Thakore shared, “This partnership with L’Atelier 1664 reflects a dialogue between French art de vivre and the richness of Indian craftsmanship. It is a meeting of ideas that celebrates heritage, creativity, and a modern approach to living.”
More than a traditional collaboration, the alliance reflects a meaningful cultural exchange. French modernity finds harmony with Indian craftsmanship, where bold blue meets architectural white. What binds them is a shared philosophy — that taste becomes most compelling when it expresses a point of view, and that elegance lies in the courage to introduce a twist.
This marks the start of an evolving creative partnership, which will expand beyond the runway into a series of curated experiences and store-led activations across India in the coming months.
