The meteoric rise of the ‘Made in India’ sentiment, has captured both the hearts and minds of conscious millennials.
The Fashion Design Council of India and many other organizations, under the aegis of the Ministry of Textiles, will be celebrating the 6th National Handloom Day with a digital campaign, starting from today and going for more than a week.
Talking about this Sunil Sethi, the chairman of FDCI shares, ” This campaign not just focuses on the handloom heritage of our country but also salutes and highlights the quiet warriors, who have tirelessly worked with Indian processes to looms, never steering away from the aesthetics of what is rooted in our country.”
He further added, “We urge you all to support this campaign on social media by using the Ministry’s official hashtag #Vocal4Handmade Also, don’t forget to tag @TexMinIndia @smritiirani @fdciofficial across all platforms. With this initiative, we are not only celebrating the karigar, weaver, artisan but also YOU as media personnel, who has tirelessly supported the weaving and handloom communities. We urge you all to support this campaign by sharing a picture and story of your engagement with any weaver/karigar or the handloom sector on your social media, using the Ministry’s official hashtag.”
To support the handloom makers, FDCI is also opening the third tranche of Covid-19 Support Fund (CSF) for the weavers, to provide them financial assistance by buying unsold stocks from them. The weavers will be identified by the DC Handlooms, under the Ministry of Textiles.
Who could have imagined a life like this- a life where staying indoors is the new ‘cool’ and #WorkFromHome is the new trend? But, unfortunately, due to the global outbreak of COVID-19, we are living this life, which was beyond our imagination, a few months back.
