The Delhi High Court has stepped in to protect actor Arjun Kapoor, granting him interim relief in a case centred on the unauthorised use of his identity across digital platforms. The order underscores the judiciary’s increasing focus on safeguarding personality rights in an era shaped by rapid technological disruption.
In an ex parte ad-interim injunction, the court restrained a range of entities including websites and social media accounts from using Kapoor’s name, image, voice or likeness without explicit consent. The directive covers commercial misuse such as unauthorised endorsements, event promotions, and sale of merchandise falsely linked to the actor.
A significant concern highlighted during the proceedings was the proliferation of AI-generated deepfake content. The court took note of multiple instances where manipulated visuals and videos some explicit in nature were circulated online. It observed that such material not only lacks authorisation but also carries serious reputational risks, especially when created for monetary gain. The court warned that continued circulation could result in irreparable damage to Kapoor’s public image.
As part of its order, the court directed major digital intermediaries, including Google and Meta, to remove infringing content and assist in identifying those responsible by disclosing basic subscriber details linked to offending accounts. The ruling makes it clear that any unauthorised commercial or digital use of Kapoor’s persona would constitute a violation of his publicity rights.
The bench also dismissed claims that certain content fell under parody or satire. It noted that the scale and nature of the material indicated a systematic pattern of misuse rather than isolated creative expression. In particular, the court described the explicit deepfake content as vulgar and potentially damaging beyond repair.
This case reflects a broader judicial trend in India, where courts are increasingly recognising and enforcing personality rights as distinct legal protections. With the rise of AI-driven content creation and the growing influence of online platforms, public figures are turning to legal remedies to assert control over their identity and prevent exploitation. Kapoor’s legal move adds to this evolving framework, signalling stricter scrutiny of digital misuse in the years ahead.
