In a surprising and delightful new collaboration, Bollywood’s Siddhant Chaturvedi and South Korean actor Chae Soo-bin have teamed up for an ad campaign that has fans swooning across borders. The advertisement, released by Crocs Japan, is quickly gaining traction online for its cinematic appeal and unexpected pairing, with many calling it a “mini K-drama with a Bollywood twist.”
Set against the romantic backdrop of a rainy city street, the ad begins with Chae Soo-bin walking peacefully under an umbrella when a car zooms past her, splashing water all over. She’s visibly annoyed—until she spots the driver, Siddhant Chaturvedi, struggling to fix a flat tyre nearby. What follows is a charming exchange: she walks over and offers him shelter under her umbrella, and the pair share a series of light-hearted, flirtatious moments that culminate in her playfully splashing water on his shoes. Their breezy chemistry makes the ad feel less like a brand promotion and more like the opening scene of a modern-day romance.
Fans were quick to flood the comments section of Crocs Japan’s Instagram post with love for the unexpected duo. One viewer commented, “Total K-drama in Bollywood style.” Another wrote, “Their chemistry in the advertisement gives it such a cinematic feel—it’s like watching a mini K-drama unfold in just a few seconds.” The rainy-day aesthetic and soft-toned styling only added to the nostalgic, romantic vibe. One fan noted, “She is so princess-coded, so pretty!” while another said, “Wow, omg they look so good together!”
Siddhant, known for his breakout role in Gully Boy, was last seen in Yudhra, his first film as a solo lead. Co-starring Malavika Mohanan, the action drama received mixed reviews upon its release last September and didn’t fare well at the box office. However, his latest appearance in this international ad campaign has once again reminded fans of his charm and screen presence.
As for Chae Soo-bin, the K-drama star—best known for When the Phone Rings on Netflix—has captivated a global fanbase with her effervescent performances. This collaboration with Siddhant not only marks a cross-cultural moment in advertising but has also sparked calls from fans for a full-fledged drama or film starring the duo.
With the growing intersection of Bollywood and K-dramas in global pop culture, this ad feels like a sweet teaser of what could be. For now, fans are content with replaying the short film on loop—and dreaming of what a full-length feature starring Siddhant and Soo-bin might look like.
by Sulagna Kar