Allu Arjun’s upcoming film with director Atlee is already creating a buzz not just in India, but globally. The movie, currently known by its working title AA22XA6, has grabbed attention for its large scale, impressive VFX, and action-packed genre. Now, reports suggest that Netflix is showing strong interest in acquiring the digital streaming rights.
A team from Netflix recently visited Hyderabad to meet Allu Arjun, Atlee, and Allu Aravind, the producer and Allu Arjun’s father. The discussions were about the film industry, filmmaking trends, and of course, the much-awaited AA22XA6. Industry sources reveal that Netflix has been actively talking to several big names in South Indian cinema and is keen to be part of this high-profile project.
What makes this deal significant is the expected value of the digital rights. With Allu Arjun’s increasing popularity worldwide and the film’s action-packed, VFX-heavy appeal, the price quoted for the OTT rights is reportedly very high. Though the deal hasn’t been finalized yet, fans are excited after photos of the Netflix team posing with Allu Arjun and Atlee surfaced on social media.
The film recently wrapped its schedule in Mumbai and continues to build anticipation for a big theatrical release. If Netflix does finalize the deal, it will further highlight how South Indian cinema is making its mark globally, with top streaming platforms showing strong interest in these big projects.
For now, the discussions are still in early stages, but the excitement among fans and industry watchers is real. All eyes are on the AA22XA6 team as they prepare to deliver one of the most awaited films of the year.