After the grand collaboration announcement last season, designer Masaba Gupta is set to showcase her latest collection inspired by boAt, at the upcoming joint Phygital edition of FDCI x Lakmé Fashion Week.
The event is scheduled to be held between 16th to 21st March. The limited-edition headphones and earphones designed by Masaba will also be launched simultaneously in the market.
Commenting on the collaboration, Aman Gupta, Co-Founder, boAt said, “FDCI and Lakmé Fashion Week are the ideal platform for us to partner and showcase our authority when it comes to stylish consumer electronic products. We are extremely excited about launching the boAt x Masaba collection this season. We partnered with her as she connects well with our audience and understands boAt’s design philosophy which is displayed in the limited edition collection of headphones. We believe our boAthead community will be truly inspired by the new and refreshing designs”.
Masaba’s collection Summer ‘21’ is inspired by the lifestyle and audio brand boAt and promises an escape into the time we ate candy all day, had priceless conversations with friends, listened to crazy music, when every day was a celebration and time stood still.
In Masaba-land, the resort wear collection will transport you to another era and where nothing is ever boring. The collection comes with playful florals, exotic animals & revamped versions of Masaba’s iconic motifs amalgamated with joyous pop colors. Driven by comfort, inspired by luxury, resort ’21 is for versatile escapist silhouettes like kaftans, easy-breezy shirts, cover-ups, and fusions separate can be worn as sets and separates.
The designer adds a further stylish element to listening to music on the boAt Audio range. The limited-edition colorful headphones designed by Masaba will be launched in retail stores and various e-commerce platforms simultaneously to the show as part of the collaboration – there are some inspired by Disco, and some for the retro, vintage enthusiast. Prints are also Aztec and tribal for those who have a penchant for rustic charm.
“FDCI and Lakmé Fashion Week are like home to me. Showcasing at the joint Phygital edition is truly special for me and even more so because of our collaboration with boAt. Last season, was the beginning of our journey which will now culminate into the showcase of my latest resort-wear collection. I’ve always believed that ‘music’ and ‘fashion’ are two elements that can transport you to the future and also give you the chance to reminisce about the past. My latest range is inspired by and interprets the effect music can have on one’s mood. The one thing that I can promise everyone waiting to see the show is that we will transport you to an era where nothing is ever boring,” added Masaba Gupta.