AJIO Sneakerhood showcased the year’s must-have Sneakers over a runway show presented online as part of the Lakmé Fashion Week 2020 Digital First Season Fluid Edition.
Built within the AJIO platform, AJIO Sneakerhood was launched in September 2020 and is a repository of both the philosophy and style synonymous with global sneaker-culture.
It houses a curated collection of over 10,000 options of sneakers, ranging from evergreen classics, fashionable must-haves, and coveted limited editions from international and premium Indian brands.
The showcase was a tactile expression of this passionate love for all things Sneakers and their inimitable stamp on modern fashion!
In keeping with the fluid season and geography-agnostic outlook, the show was viewed by a diverse, global audience from the comfort of their homes. Not only did each of them have a virtual front-row seat, but they were also able to shop the Sneakers right off the runway. The see-now-buy-now feature integrated into the show, saw the audience engage with their favorite looks and styles in a manner that has never been seen before in Indian fashion.
AJIO Sneakerhood was devised from an ever-evolving cultural lexicon defined by personal style. While the sneakers were the star of the show, they were paired with 20 looks, each curated to represent a sub-culture that fashion enthusiasts may subscribe to.
From athleisure to high fashion, urban chic to the irreverence of hip-hop, the show celebrated every facet of fashion that is brought to life by just adding on a pair of Sneakers to one’s daily wardrobe.