Walk The Talk In Fashion’s New Virtual Rhythm

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This year, India’s finest luxury retail destinations, DLF Emporio and The Chanakya are joining hands with FDCI’s Lotus Make-up India Fashion Week SS’21 as their official luxury partner, to bring forth a first of its kind, phygital fashion week experience.

A name synonymous with bespoke luxury, DLF Luxury Malls is collaborating with the prestigious fashion event as a fitting tribute to harness India’s evolving journey in revolutionizing and digitizing runway fashion.

 A prelude to kick-starting the year’s biggest Luxury Shopping Festival and Couture Wedding Show taking place at DLF Emporio & The Chanakya from the 14 – 25th October 2020, the LMIFW SS’21 – a five-day fashion extravaganza will unveil exclusive designs for the upcoming season of Spring/Summer 2021 by leading designers such as Tarun Tahiliani, Gaurav Gupta, Suneet Varma, Shivan & Narresh, Rajesh Pratap Singh, Ashish N Soni, Shantanu & Nikhil , Ranna Gill, Varun Bahl, Rohit Gandhi + Rahul Khanna, Neeta Lulla, Ravi Bajaj, Ashima Leena, Namrata Joshipura , Niki Mahajan, Janavi, Rina Dhaka and Abhishek Gupta.

 The season’s physical-digital showcase will not only allow designers to experiment freely with their latest collection but also share and celebrate creative innovation and immersive storytelling via live streaming on the official digital handles of the FDCI. Formatted in the form of a pre-set show schedule, the show stipulates front row access to fashion lovers across the globe, to enjoy from the comfort of their homes.

“We are delighted to have DLF luxury malls partner with us this season, as we make headway into the digital space with the Lotus Make-up India Fashion Week SS’21. This association has shared synergies as we both are in the business of promoting fashion,” added FDCI Chairman Sunil Sethi. 

 Mr. Sriram Khattar, Managing Director, DLF Rental Business shares, “Indian luxury fashion is distinctive and is constantly contributing to the world stage. Across DLF Emporio & The Chanakya, we are privileged to house and work with partners who share our vision to redefine the future of fashion. This phygital showcase is our conscious effort to transcend fashion beyond boundaries, to bring the best to our audience and contribute to the industry that has been constantly redefining luxury fashion over the last years.”

 

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