Immersive Virtual Showrooms To Enable Designer Buying At FDCI Designer Showroom

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LMIFW SS'21

The Fashion Design Council of India is adding interesting tech-savvy features to pave the way for smooth business at the upcoming LMIFW SS’21 from Oct 14 to 18.

As designers begin to open businesses and learn to trade in online ways, the Fashion Design Council of India, (FDCI) is launching a virtual B2B platform.

Titled ‘Designer Showroom’, this is being executed in collaboration with Prêtture, a cloud App, which manages parts of the designer workflow.

Interestingly, this one-of-a-kind virtual Designer Showroom, an online retail destination, is where domestic and international buyers can come and interact with designers, virtually and place orders.

Designers will be given their own profile page (virtual stall space) where they can upload their collection images, line sheets, campaign video/imagery, and conduct virtual meetings with their buyers. This online designer stall will be open for a minimum of three months, starting October 14, 2020.

Understanding the need to adapt, designers have wholeheartedly supported this initiative that will prove to be both beneficial and futuristic.

 “This Designer Showroom in collaboration with Prêtture is a step towards what remains the FDCI’s motto ‘Business Happens Here’. The digital transformation of the stalls was of utmost importance, with online the new offline. As sales have resumed, designers will get a cost-effective and flexible platform with a 360-degree approach to initiate secure interactions with buyers anywhere in the world,” added FDCI Chairman Sunil Sethi.

“Even though it has taken a long time to finalize this, we feel, Sunil Sethi and the FDCI team’s keen eye to the detailing has in the end proved very fruitful. We have been working with fashion designers and this gives us a platform to show the fraternity our expertise and commitment. Prêtture is confident that this association with the FDCI will bring good results for its customers,” shares CEO & CTO, Krishna Tiwari.

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