Lable Asha Gautam is a luxury brand that works towards keeping traditional art forms and handwork in Indian textiles alive. They have recently launched their new collection of Kurtas and Anarkalis, considering the festive season is around the corner.
The collection has been designed using handmade textiles such as banarasi silk, brocade, munga georgette, banarasi tissue. banarasi georgette , organza, bandhani in beautiful shades such as rose tan, deep sea coral, scarlet, lime cream, Arcadian green, mimosa, and ombre. Resham, crewelwork, pearl, zardosi
“Thanks to our e-store we will be able to develop more collections and also connect with clients overseas who have been asking us to develop this line for the past so many years,” says Asha Gupta.
He further added, “I have said it so many times that to take the craft to a wider audience, we need to make it relevant by design intervention in many more segments. As a brand, we totally believe that this and many more segments that we are about to start will make Indian crafts accessible to more consumers.”
The collection showcases ornate and elegant handcrafted textiles having a celebratory theme binding all the pieces. It was conceptualized and executed during the lockdown and will be marketed predominantly in their e-store.