Fashion shows were postponed due to novel coronavirus pandemic, now for the first time, The Fashion Design Council of India (FDCI), presents the first-ever digital edition of the India Couture Week 2020, in association with Hindustan Times. The event which will be held from September 18 to 23.
In keeping with the new reality, the FDCI has taken prompt strides, for a robust digital transformation. This will give an opportunity to designers to reach savvy audiences, and explore interesting ways of showing collections.
India Couture Week 2020, will feature couturiers Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma.
A six-day long digital event, in association with jewellery partner Archana Aggarwal Timeless Jewellery, will have top couturiers, showcase their couture films/videos and supporting content, that will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s Instagram, Facebook, Twitter, YouTube and as well as on its website.
“The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital,” added FDCI Chairman Sunil Sethi.
The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.