SHIVAN & NARRESH Launches Seoul Series at Lotus India Fashion Week SS’20

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By Rituparna Sengupta Basu

SHIVAN & NARRESH, India’s first luxury holiday brand, announced the launch of its latest collection – Seoul Series – at the recently concluded Lotus Makeup India Fashion Week Spring/Summer 2020 in New Delhi. Featuring 5 new prints – Mujigay, Seoul Soul, Morning Calm, Kurt and Hututi, the collection imbibes the essence of the designers’ latest travel to Seoul, South Korea.

Collection by SHIVAN & NARRESH presented by CHIVAS MUSIC CDs shoowcased at FDCI LMIFW SS’20

Maturing from the tribal realm of Patu Series, SHIVAN & NARRESH Seoul Series has evolved from a captivating millennial holiday, illustrating key ensembles against hues of rosy Hibiscus, a soothing Akua, a vibrant Ruby, a dusky Kebia, a glistening Gyum and an ivory Hyan. Each print – Mujigay, Seoul Soul, Morning Calm, Kurt and Hututi – is a nostalgic interpretation of the travel experience, imbibing the essence of Seoul with its fashion, food, art and culture as the four focus points, creating an effect of carrying a getaway in each of the ensembles.

Commenting on the inception of the latest collection, Narresh Kukreja, Creative Director, SHIVAN & NARRESH, said, “Seoul has a contagious pulsating street culture that leaves every tourist in a pleasant state of hypnosis. The blast of its defined tradition, present-day culture and hospitable people have influenced the development of the eponymous Seoul Series, binding it with the luxury holiday lifestyle universe of the brand. The collection takes an evolutionary turn from the tribalesque Patu Series into a contemporary arena of modern millennial getaway”

“Each silhouette and pattern for Seoul Series has been created reflecting the aftertaste of Korean popular culture and art. With flowy patterns, interlacing techniques and oversized contours, this collection forays into puffer jackets, bomber jackets, sweatshirts and ruffled detailing as a re-imagination of K-Pop with our signature print and resort wear styles,” Shivan Bhatiya, Head Designer, SHIVAN & NARRESH.

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